Although the legendary New York venue Studio 54 closed nearly four decades ago, its unique style impact remains strong.
This season, the spotlight isn't on see-through bodysuits but on the furry, fuzzy coats and stoles favored by celebrities and club-goers as well.
With the holiday social calendar coming up, the distinctive Studio 54 coat is experiencing a significant comeback.
Among the hottest items from a recent collaboration between a major retailer and a London label is a short, cream, long-haired jacket with giant lapels.
At another retailer, online queries for taupe faux fur coats have jumped almost 200% year on year.
The demand for secondhand fuzzy finds is also rising, with searches for synthetic fur growing by 257% in the past six months on a popular resale website.
"This is a statement coat," says a senior fashion editor, adding that it serves as the central element of an ensemble.
The editor likes to style her personal colossal shaggy version with low-rise jeans or leggings and short shorts.
The aesthetic is replicated in a new Netflix romantic comedy series, where a sister wears a toffee-colored fuzzy jacket to a casual dinner.
When questioned about her daring outfit, the character responds, "It's what you said to look fancy. It's fashion!"
The trend aligns with what an American style analyst is calling "glam excess."
Rooted in the extravagance and excess of the 1980s New York, this vibe evokes wads of cash, champagne, smoking, high hemlines, carefree attitudes and, naturally, fur.
Like that era, the trend is set against a volatile financial climate.
This style is all about embodying the lifestyle you dream of rather than the one you have to endure.
Whereas real fur was omnipresent during Studio 54's peak, current iterations are mostly made from shearling—a byproduct of the food industry—or synthetic materials like acrylic.
The trend represents a knowing luxury—like a beloved character has taken over with exaggerated proportions and unexpected colors.
An English designer was an early instigator of this movement. Her fluffy coats with curly proportions have been sported by famous pop stars.
Because of high demand, these coats are now only sold in limited drops. An forthcoming launch includes a rose and charcoal version similar to a large pom-pom, as well as leopard- and zebra-print options with dramatic fluffy trim.
"When you can only buy one thing, you wouldn't choose it to be a plain sweater or a pair of boring pants, you want a standout piece," says a publication head.
This feeling is shared by a style head at a major retailer, who describes it "an unexpected, playful element" that doesn't require a complete outfit.
Ultimately, the shaggy coat can act as a fantastic mood lifter.
"It doesn't have to cost a fortune," notes the expert, "and it's going to make you feel glam when everything else is rather gloomy."
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